Posts tagged smartphone
RIM Blackberry Launches Playbook Giveaway Contest on Twitter
Apr 13th
Greetings, blogidol contestants. Research in Motion this morning launched an usual contest on twitter, leading to the Playbook launch on April 19th. Is this advertising strategy bleeding edge, or viral? Blogidolers, be aware that this post will not count for ComputerWorld’s own blogidol.ca contest. I was last year’s winner, but this year’s judge. My contest [...]
RIM: A Future Case Study on How to Fail in Product Development
Apr 21st
This is a “future” case study on RIM’s development of a “hybrid” phone that will address the wants of its customers. This case study presupposes the fact that the new phone will be launched next week. In this entry, it will be argued that RIM should not read nor address the wish list of its customers or potential customers.
