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	<title>Blogging Idol - Computerworld Canada &#187; marketing</title>
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	<description>The most powerful voices in Canadian IT.</description>
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		<title>Leading a Transformation</title>
		<link>http://blogidol.ca/2011/04/leading-a-transformation/1358</link>
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		<pubDate>Tue, 19 Apr 2011 19:45:45 +0000</pubDate>
		<dc:creator>Don Sheppard</dc:creator>
				<category><![CDATA[2) Strategies]]></category>
		<category><![CDATA[cio]]></category>
		<category><![CDATA[CMC]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Customer Centric]]></category>
		<category><![CDATA[IT Leadership]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Service Oriented]]></category>
		<category><![CDATA[ServiceOntario]]></category>

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		<description><![CDATA[Today (Aprtil 19th) I attended an event organized by the Canadian Association of Management Consultants at which Bob Stark, Deputy Minister and Chief Executive Officer of ServiceOntario, spoke about &#8220;Leading Transformation in the Public Sector&#8221;. I found the session very interesting and informative.  To me, it provided a great example of leadership&#8230;&#8230;having a vision, motivating [...]]]></description>
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		<title>Chapter 5 &#8211; CIO to Marketing Guy</title>
		<link>http://blogidol.ca/2010/04/chapter-5-cio-to-marketing-guy/688</link>
		<comments>http://blogidol.ca/2010/04/chapter-5-cio-to-marketing-guy/688#comments</comments>
		<pubDate>Tue, 27 Apr 2010 03:36:12 +0000</pubDate>
		<dc:creator>Nigel Fortlage</dc:creator>
				<category><![CDATA[Blogging Idol 2010 Archives]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[cio]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
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		<description><![CDATA[This will be my final posting on this journey topic, not because it&#8217;s done but because I am now getting into the tree&#8217;s of this, what I learn will refine and change, part of that I want to keep private, other parts aren&#8217;t germain to this story. As a wrap up here are some of [...]]]></description>
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		<title>Chapter 4 &#8211; CIO to Marketing Guy</title>
		<link>http://blogidol.ca/2010/04/chapter-4-cio-to-marketing-guy/682</link>
		<comments>http://blogidol.ca/2010/04/chapter-4-cio-to-marketing-guy/682#comments</comments>
		<pubDate>Tue, 27 Apr 2010 03:33:37 +0000</pubDate>
		<dc:creator>Nigel Fortlage</dc:creator>
				<category><![CDATA[Blogging Idol 2010 Archives]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[cio]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://blogidol.ca/?p=682</guid>
		<description><![CDATA[Chapter 4 is all about my first lesson on social marketing. When I began this journey I thought there were 2 types of marketing; email and social Reality there are numerous, commonly divided into; Email Marketing (Push) Adword Marketing (Pull) Social Marketing (Pull) We are all familiar with email, or the spam it creates in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Chapter 3 &#8211; CIO to Marketing Guy</title>
		<link>http://blogidol.ca/2010/04/chapter-3-cio-to-marketing-guy/680</link>
		<comments>http://blogidol.ca/2010/04/chapter-3-cio-to-marketing-guy/680#comments</comments>
		<pubDate>Tue, 27 Apr 2010 03:32:48 +0000</pubDate>
		<dc:creator>Nigel Fortlage</dc:creator>
				<category><![CDATA[Blogging Idol 2010 Archives]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[cio]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
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		<description><![CDATA[It has been a while since I posted my last installment in this story, sorry to all that may be following it. In the first installment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Chapter 2 &#8211; CIO to Marketing Guy</title>
		<link>http://blogidol.ca/2010/04/chapter-2-cio-to-marketing-guy/678</link>
		<comments>http://blogidol.ca/2010/04/chapter-2-cio-to-marketing-guy/678#comments</comments>
		<pubDate>Tue, 27 Apr 2010 03:31:40 +0000</pubDate>
		<dc:creator>Nigel Fortlage</dc:creator>
				<category><![CDATA[Blogging Idol 2010 Archives]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[cio]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://blogidol.ca/?p=678</guid>
		<description><![CDATA[In the first instalment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as CIO type, I have added the marketing to it. I started with 3 major challenges; Learn to be open to social networks [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>From CIO to Marketing Guy!</title>
		<link>http://blogidol.ca/2010/04/from-cio-to-marketing-guy/676</link>
		<comments>http://blogidol.ca/2010/04/from-cio-to-marketing-guy/676#comments</comments>
		<pubDate>Tue, 27 Apr 2010 03:30:47 +0000</pubDate>
		<dc:creator>Nigel Fortlage</dc:creator>
				<category><![CDATA[Blogging Idol 2010 Archives]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[cio]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>

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		<description><![CDATA[From CIO to Marketing Guy! This is a reprint from my own personal blog, this series is a primer that will help you understand a new piece I will be publishing on a CIO&#8217;s view on Social Media =================================================== This is the first in a series of posts I will share my journey from CIO [...]]]></description>
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