Posts tagged marketing
Leading a Transformation
Apr 19th
Today (Aprtil 19th) I attended an event organized by the Canadian Association of Management Consultants at which Bob Stark, Deputy Minister and Chief Executive Officer of ServiceOntario, spoke about “Leading Transformation in the Public Sector”. I found the session very interesting and informative. To me, it provided a great example of leadership……having a vision, motivating [...]
Chapter 5 – CIO to Marketing Guy
Apr 26th
This will be my final posting on this journey topic, not because it’s done but because I am now getting into the tree’s of this, what I learn will refine and change, part of that I want to keep private, other parts aren’t germain to this story. As a wrap up here are some of [...]
Chapter 4 – CIO to Marketing Guy
Apr 26th
Chapter 4 is all about my first lesson on social marketing. When I began this journey I thought there were 2 types of marketing; email and social Reality there are numerous, commonly divided into; Email Marketing (Push) Adword Marketing (Pull) Social Marketing (Pull) We are all familiar with email, or the spam it creates in [...]
Chapter 3 – CIO to Marketing Guy
Apr 26th
It has been a while since I posted my last installment in this story, sorry to all that may be following it. In the first installment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as [...]
Chapter 2 – CIO to Marketing Guy
Apr 26th
In the first instalment in this series I introduced the concept and how I was brought into this evolving role as Marketing Guy. Just for clarity I have not abandoned my role as CIO type, I have added the marketing to it. I started with 3 major challenges; Learn to be open to social networks [...]
From CIO to Marketing Guy!
Apr 26th
From CIO to Marketing Guy! This is a reprint from my own personal blog, this series is a primer that will help you understand a new piece I will be publishing on a CIO’s view on Social Media =================================================== This is the first in a series of posts I will share my journey from CIO [...]
