After hobbling thru the choppy live webcast yesterday and trying to piece together all the PR fluff, blogger commentary and random 140 character posts on Twitter I am still not sure how VMforce will be a monetize-able joint venture between VMware and SFDC. At one point in the conversation it was remarked that SFDC and VMware meant no software and no hardware. This is an ambitious plan for both these vendors, but I am still pondering whether it can work…

On the surface VMforce seems to be a great new sandbox for developers to play in to develop future cloud and on-premise applications for their organization and/or for the market at large. Folks that already utilize SFDC’s appexchange and chatterexchange to develop add-ons for SFDC user communities now have access to an even more robust and dynamics infrastructure – but what is VMware’s cut in this?

My gut says VMware is trying to position themselves as a leader in cloud based infrastructure as a service. Potentially even helping companies not only shed business software, but also the hardware needed to support these and other client/server apps. It a bold gambit that vaults them into competing on higher footing with the likes of Amazon’s AWS and both Cisco’s Smart Grid and HP’s Cloud Assure IaaS plans.

Of course the interesting play here is how both of these companies through VMForce are looking to attract the Java developer communities and enable them to create connection across both application and infrastructure software realms. This should further bolster interest in FinancialForce.com, making it easier to build out its core accounting and financial solutions to include industry and role-based users and business processes. Finally this also may allow for BI as a Service to also take off by utilizing virtual machines to power processor hungry analytics, reporting and planning tools.

Personally, I think this makes them a very interesting M&A target for SAP or a merger with SFDC themselves – both to compete more effectively with Oracle. Time will tell as more information and customer adoption of VMforce.com comes to light.